The Tropical Society is a fashion line specializing in handmade bikinis. As an Account Manager, I led a team of 8 Marketing Consultants to conduct industry & competitive research. Using Photoshop and Google Slides, I designed the presentation deck, marketing campaign materials, and created a 12-page handbook.
Embedded Files
12 Page Handbook (Brochure)
12 Page Handbook (Brochure)
To compile and condense the semester-long project, I created and designed a 12 page handbook deliverable for the client using Photoshop and Canva. The first 3 pages of the handbook entail the cover page, table of content, and SWOT analysis conducted by the group that I re-formatted.
Target Personas & Interview Insights
Target Personas & Interview Insights
The 2nd part of the handbook includes the clickable images that direct the client to a cleaned-up Google Sheets file of 20 micro and macro-influencers they can reach out too, including potential college ambassadors, and links to the presentation. Next, after conducting multi-channel outreach, the team created target personals and held interviews to gather more target consumer insights.
Marketing Campaigns
Marketing Campaigns
The 3rd part of the handbook entails the 6 marketing campaigns created for the client to reach their goal: increase customer retention, create/design an ambassador program, and aid brand awareness.
Last 2 Pages
Last 2 Pages
Lastly, concluding the project are the takeaways and credit page. The takeaways include an explanation of what the team suggests on what The Tropical Society can improve.
Other Deliverables
Other Deliverables
Presentation deck compiling 4-month long project about market & competitor investigation, 20-question survey question data analysis, and 6 marketing campaigns.
Instagram Campaign Visuals
Instagram Campaign Visuals
Per one of their marketing tactics that can involve PR packages, I designed 3 example images they can post on their Instagram using Canva and Photoshop.
Google Sites
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